Elena Higueras Castillo

Profesora Titular de Universidad

Department of Marketing and Market Research

Facultad de Ciencias Económicas y Empresariales

Campus Universitario de Cartuja 18071 Granada

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Bachelor's Degree in Marketing and Market Research
- Marketing Management 1
Bachelor's Degree in Translation and Interpreting + Bachelor's Degree in Tourism
- Introduction to Marketing
Bachelor's Degree in Tourism
- Introduction to Marketing
Master's Degree in Marketing and Consumer Behaviour
- Module 2: Advanced Topics in Marketing and Consumer Behaviour - Digital Marketing Plan
Master's Degree in New Interactive Media and Multimedia Journalism
- Module 3: New Perspectives in Multimedia and Interactive Communication - New Profiles in Advertising Communication: the Community Manager
Master's Degree in Market Research Technologies and Marketing
- Technologies and Tools for Market Analysis and Business Strategies - An Approach to Technologies for the Implementation and Analysis of Social and Business Networks
- Technologies and Tools for Market Analysis and Business Strategies - An Agile Response to the Market and to Strategic Marketing Management
Master's Degree in Market Research Technologies and Marketing
- Technologies and Tools for Market Analysis and Business Strategies - An Approach to Technologies for the Implementation and Analysis of Social and Business Networks
- Technologies and Tools for Market Analysis and Business Strategies - An Agile Response to the Market and to Strategic Marketing Management