Master's Degree in Marketing and Consumer Behaviour (M01/56/2)

Master's Degree in Marketing and Consumer Behaviour
Academic year
Field of knowledge
CC. Sociales y Jurídicas
Ministry code
4312268
ECTS credits
60
Code
M01/56/2
Coordinator Esmeralda Crespo Almendros
Carmen María Sabiote Ortiz
URL
http://masteres.ugr.es/marketing
Pre-registration platform and periods
Distrito Único Andaluz
Digitally signed guides

Some high priority degree programmes

  • Grado en Administración y Dirección de Empresas
  • Grado en Ciencias Políticas
  • Grado en Comunicación Audiovisual
  • Grado en Desarrollo, Gestión Comercial y Estrategias de Mercado
  • Grado en Economía
  • Grado en Estadística
  • Grado en Marketing e Investigación de Mercados
  • Grado en Psicología
  • Grado en Publicidad
  • Grado en Sociología
* Please check the "Distrito Único Andaluz (DUA)" Platform for University Admissions in Andalusia to consult the full list of degree programmes and their level of priority

Registration

  1. If you are a new student and have been accepted via the DUA platform, you must complete the self-registration process (automatrícula in Spanish) online: Online self-registration
  2. Re-registration must be completed through the "Matrícula Másteres Universitarios" (Master's Degree Registration) application in your "Acceso identificado" Student Account: Virtual Office / Student Account during the period established in the Official Academic Calendar
  3. If any error occurs during the process, please go to the International School for Postgraduate Studies (EIP) located on Avenida de Madrid, 13. You can also contact them via the International School for Postgraduate Studies (EIP) website.

Programme content

Module 1: Analysis and Research Tools in Consumer Behaviour

Mandatory credits:  6
Créditos ofertados:  10
Course / Subject
Credits
Teachers
Market Research, Psychosocial Variables and Purchasing Behaviour
Asignatura que se imparte en la Facultad de Ciencias Sociales y Jurídicas de la Universidad de Jaén
4
Esther Lopez Zafra
Francisco José Torres Ruiz
Research Methodology in Marketing and Consumer Behaviour
6
Esmeralda Crespo Almendros
Miguel Ángel Rodríguez Molina

Module 2: Advanced Topics in Marketing and Consumer Behaviour

Mandatory credits:  4
Créditos ofertados:  34
Course / Subject
Credits
Teachers
Advances in Integrated Marketing Communications
4
Lucía Porcu
Brand Equity and Consumer Experience
4
Ana Isabel Polo Peña
Dolores María Frías Jamilena
E-Commerce
4
Francisco Muñoz Leiva
José Alberto Castañeda García
Consumer Behaviour and Technological Innovation
4
José Ángel Ibáñez Zapata
Luis Alberto Casado Aranda
Digital Marketing Plan
3
David Comino Mateos
Elena Higueras Castillo
Marketing Approaches to Value Creation
4
Carla Marano Marcolini
Manuela Vega Zamora
Marketing Cross-Cultural
3
Carmen María Sabiote Ortiz
Juan Miguel Alcántara Pilar
Lucía Porcu
Marketing and Society
4
Francisco Javier Montoro Ríos
Juan Miguel Rey Pino
Advanced Topics in Consumer Behaviour
4
Francisco José Liébana Cabanillas
María Isabel Viedma del Jesús

Module 3: Competences for the Preparation of Projects and the Master's Dissertation

Mandatory credits:  6
Créditos ofertados:  6
Course / Subject
Credits
Teachers
Competences for the Preparation of Projects and the Master's Dissertation
6
Dolores María Frías Jamilena
Francisco Muñoz Leiva
Juan Sánchez Fernández
Miguel Ángel Rodríguez Molina

Module 4: Work Placement

Mandatory credits:  0
Créditos ofertados:  12
Course / Subject
Credits
Teachers
Work Placement
12
Ana Isabel Polo Peña
Carmen María Sabiote Ortiz

Module 5: Master's Dissertation

Mandatory credits:  12
Créditos ofertados:  12
Course / Subject
Credits
Teachers
Master's Dissertation
12