Master's Degree in Marketing and Consumer Behaviour (M01/56/2)

Master's Degree in Marketing and Consumer Behaviour
Academic year
Field of knowledge
CC. Sociales y Jurídicas
Ministry code
4312268
ECTS credits
60
Code
M01/56/2
Pre-registration platform and periods
Distrito Único Andaluz

Some high priority degree programmes

  • Grado en Administración y Dirección de Empresas
  • Grado en Ciencias Políticas
  • Grado en Comunicación Audiovisual
  • Grado en Desarrollo, Gestión Comercial y Estrategias de Mercado
  • Grado en Economía
  • Grado en Estadística
  • Grado en Marketing e Investigación de Mercados
  • Grado en Psicología
  • Grado en Publicidad
  • Grado en Sociología
* Please check the "Distrito Único Andaluz (DUA)" Platform for University Admissions in Andalusia to consult the full list of degree programmes and their level of priority

Registration

  1. If you are a new student and have been accepted via the DUA platform, you must complete the self-registration process (automatrícula in Spanish) online: Online self-registration
  2. Re-registration must be completed through the "Matrícula Másteres Universitarios" (Master's Degree Registration) application in your "Acceso identificado" Student Account: Virtual Office / Student Account during the period established in the Official Academic Calendar
  3. If any error occurs during the process, please go to the International School for Postgraduate Studies (EIP) located on Avenida de Madrid, 13. You can also contact them via the International School for Postgraduate Studies (EIP) website.

Programme content

Module 1: Analysis and Research Tools in Consumer Behaviour

Mandatory credits:  6
Créditos ofertados:  10
Course / Subject
Credits
Teachers
Market Research, Psychosocial Variables and Purchasing Behaviour
Asignatura que se imparte en la Facultad de Ciencias Sociales y Jurídicas de la Universidad de Jaén
4
Esther Lopez Zafra
Francisco José Torres Ruiz
Research Methodology in Marketing and Consumer Behaviour
6

Module 2: Advanced Topics in Marketing and Consumer Behaviour

Mandatory credits:  4
Créditos ofertados:  59
Course / Subject
Credits
Teachers
Avances en Comunicación Integrada de Marketing
4
Capital de Marca y Experiencia del Consumidor
4
Consumer Behaviour and Technological Innovation
4
Consumer Behaviour and Retailing
4
Consumer Development and Patterns: Analysing the Spanish Situation
3
El Plan de Marketing Digital
3
Enfoques de Marketing para la Creación de Valor
4
Carla Marano Marcolini
Manuela Vega Zamora
Business Strategy and Consumer Behaviour
3
Estrategias de Marketing y Comportamiento del Consumidor
3
Research on Consumption: Ethics and Social Responsibility
4
Research on Relational Marketing and Market Orientation in Consumer Behaviour
Asignatura que se imparte en la Facultad de Ciencias Sociales y Jurídicas de la Universidad de Jaén
4
Carla Marano Marcolini
Manuela Vega Zamora
Communication Patterns and Consumer Behaviour
4
Advanced Topics in Consumer Behaviour
4

Mandatory credits:  6
Créditos ofertados:  6
Course / Subject
Credits
Teachers
Competencias para la Preparación de Proyectos y del Trabajo Fin de Máster
6

Mandatory credits:  0
Créditos ofertados:  12
Course / Subject
Credits
Teachers

Module 5: Master's Dissertation

Mandatory credits:  12
Créditos ofertados:  12
Course / Subject
Credits
Teachers
Master's Dissertation
12