Master's Degree in Marketing and Consumer Behaviour (M01/56/1)

Master's Degree in Marketing and Consumer Behaviour
Academic year
Field of knowledge
CC. Sociales y Jurídicas
Ministry code
4312268
ECTS credits
60
Code
M01/56/1

Access and admissions: requirements, procedure and deadlines

The Access and Admissions section of this website provides information on the general and specific requirements, as well as the enrolment procedure, for our master's degrees. This information varies depending on whether the programmes in question are:

Enrolment

Distrito Único Andaluz (DUA) Platform for University Admissions in Andalusia

  • First-year students: If you have secured a place through the DUA Platform, you must complete the self-enrolment procedure via the UGR's website.

    The office responsible for the self-enrolment procedure at the UGR is the Service for Official Master’s Degrees (Servicio de Másteres Oficiales). For further information, please visit Master's degrees: Standard enrolments.

Arqus and Erasmus Mundus master’s degrees

The enrolment procedure varies depending on the master's degree in question:

Programme content

Module 1: Analysis and Research Tools in Consumer Behaviour

Mandatory credits:  6
Créditos ofertados:  10
Course / Subject
Credits
Teachers
Market Research, Psychosocial Variables and Purchasing Behaviour
Asignatura que se imparte en la Facultad de Ciencias Sociales y Jurídicas de la Universidad de Jaén
4
Esther Lopez Zafra
Francisco José Torres Ruiz
Research Methodology in Marketing and Consumer Behaviour
6

Module 2: Advanced Topics in Marketing and Consumer Behaviour

Mandatory credits:  4
Créditos ofertados:  37
Course / Subject
Credits
Teachers
Advances in Integrated Marketing Communications
4
Brand Equity and Consumer Experience
4
Consumer Behaviour and Technological Innovation
4
Digital Marketing Plan
3
María Iris Polo Ruiz
Marketing Approaches to Value Creation
4
Eva Murgado Armenteros
Maria Gutierrez Salcedo
Marketing Strategies and Consumer Behaviour
3
Manuel Sánchez Pérez
Advanced Topics in Consumer Behaviour
4

Module 3: Competences for the Preparation of Projects and the Master's Dissertation

Mandatory credits:  6
Créditos ofertados:  6
Course / Subject
Credits
Teachers

Module 4: Work Placement

Mandatory credits:  0
Créditos ofertados:  12
Course / Subject
Credits
Teachers

Module 5: Master's Dissertation

Mandatory credits:  12
Créditos ofertados:  12
Course / Subject
Credits
Teachers
Master's Dissertation
12