Master's Degree in Marketing and Consumer Behaviour (M01/56/1)

Academic year
2022 / 2023
Field of knowledge
CC. Sociales y Jurídicas
Código del ministerio
4312268
ECTS credits
60
Code
M01/56/1
Pre-registration platform and periods
Distrito Único Andaluz

Some high priority degree programmes

Grado en Administración y Dirección de Empresas
Grado en Ciencias Políticas
Grado en Comunicación Audiovisual
Grado en Desarrollo, Gestión Comercial y Estrategias de Mercado
Grado en Economía
Grado en Estadística
Grado en Marketing e Investigación de Mercados
Grado en Psicología
Grado en Publicidad
Grado en Sociología
* Please check the "Distrito Único Andaluz (DUA)" Platform for University Admissions in Andalusia to consult the full list of degree programmes and their level of priority

Registration

  1. If you are a new student and have been accepted via the DUA platform, you must complete the self-registration process (automatrícula in Spanish) online: Online self-registration
  2. Re-registration must be completed through the "Matrícula Másteres Universitarios" (Master's Degree Registration) application in your "Acceso identificado" Student Account: Virtual Office / Student Account during the period established in the Official Academic Calendar
  3. If any error occurs during the process, please go to the International School for Postgraduate Studies (EIP) located on Avenida de Madrid, 13. You can also contact them via the International School for Postgraduate Studies (EIP) website.

Programme content

Module 1: Analysis and Research Tools in Consumer Behaviour

Mandatory credits:  6
Créditos ofertados:  10
Course / Subject
Credits
Teachers
Market Research, Psychosocial Variables and Purchasing Behaviour
Asignatura que se imparte en la Facultad de Ciencias Sociales y Jurídicas de la Universidad de Jaén
4
Esther Lopez Zafra
Francisco José Torres Ruiz
Research Methodology in Marketing and Consumer Behaviour
6

Module 2: Advanced Topics in Marketing and Consumer Behaviour

Mandatory credits:  4
Créditos ofertados:  40
Course / Subject
Credits
Teachers
Consumer Behaviour and Technological Innovation
4
Consumer Behaviour and Retailing
4
Consumer Development and Patterns: Analysing the Spanish Situation
3
Business Strategy and Consumer Behaviour
3
Manuel Sánchez Pérez
Research on Consumption: Ethics and Social Responsibility
4
Consumer Research: Legal Perspective
3
Research on Relational Marketing and Market Orientation in Consumer Behaviour
Asignatura que se imparte en la Facultad de Ciencias Sociales y Jurídicas de la Universidad de Jaén
4
Eva Murgado Armenteros
Maria Gutierrez Salcedo
Communication Patterns and Consumer Behaviour
4
Enrique Bigne Alcañíz
Virginia Relea Garcã­A
Advanced Topics in Consumer Behaviour
4
Jose Luis Molina Ruiz
Wagner Antonio Kamakura

Module 3: Competences for the Preparation of the Master's Dissertation

Mandatory credits:  6
Créditos ofertados:  6
Course / Subject
Credits
Teachers

Module 4: Practicum and Complementary Activities

Mandatory credits:  12
Créditos ofertados:  49
Course / Subject
Credits
Teachers
Consumer Behaviour and Technological Innovation
4
Consumer Behaviour and Retailing
4
Consumer Development and Patterns: Analysing the Spanish Situation
3
Business Strategy and Consumer Behaviour
3
Manuel Sánchez Pérez
Market Research, Psychosocial Variables and Purchasing Behaviour
Asignatura que se imparte en la Facultad de Ciencias Sociales y Jurídicas de la Universidad de Jaén
4
Esther Lopez Zafra
Francisco José Torres Ruiz
Research on Consumption: Ethics and Social Responsibility
4
Consumer Research: Legal Perspective
3
Communication Patterns and Consumer Behaviour
4
Enrique Bigne Alcañíz
Virginia Relea Garcã­A
Advanced Topics in Consumer Behaviour
4
Jose Luis Molina Ruiz
Wagner Antonio Kamakura

Module 5: Master's Dissertation

Mandatory credits:  12
Créditos ofertados:  12
Course / Subject
Credits
Teachers
Master's Dissertation
12