Life under the Chief
Doublespeak Officer
William Lutz
If there's one product American business can
produce in large amounts, it's doublespeak. Doublespeak is language that
only pretends to say something; it's language that hides, evades or
misleads.
Doublespeak comes in many forms, from the popular
buzzwords that everyone uses but no one really understands - "globalization,"
"competitive dynamics," "re-equitizing" and "empowerment" - to language
that tries to hide meaning: "re-engineering," "synergy," "adjustment," "restructure"
and "force management program."
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Doublespeak and the New World Order
Richard K. Moore
The New World
Order (the corporate-sponsored "free-trade" globalization steamroller)
exploits language in precisely
the way Orwell predicted. Words are used to mislead and conceal
and are twisted to designate the opposite of their true
meanings.
(Theory
& Praxis, 6/03)
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